Archive for January 2021
Product Marketing Versus Corporate Marketing: What’s Best For Your Needs?
Here at AimPoint Group, we are often asked to help bridge the gaps on our clients’ teams with marketing retainers, typically to backfill positions, cover parental leave, help out on a critical time-sensitive project, or just to add expertise. Whatever the reason, we wanted to take a moment and discuss the nuances between different types…
Read More