Our Approach
Communicate
We’ll listen to your needs to fully understand your business and goals.
Collaborate
We’ll work together to formulate a plan for success.
Engage
We’ll pair you with a highly skilled consultant that’s the best fit for you.
Excel
We’ll make sure you’re nothing short of 100 percent happy with the results.
What We Do
Content Strategy
Sharpen your message. Promote your brand. Acquire new prospects.
We can assess not only where you are today, but also how to best meet your marketing goals going forward.
Whatever your goals might be, we’re here to help you map your path to marketing success and deliver measurable results.
Take advantage of these services:
- Branding and Editorial Style Guidelines
- Content Audit and Recommendations
- Content Marketing Plans
- Content Roadmaps/Blueprints
- Digital Presence Audit and Recommendations
- Digital Marketing Plans
- Identification of Target Audiences/Buyer Personas
- Messaging Development
Take advantage of these services:
- Competitive Intelligence Collection
- Competitor Profiles
- Industry and Technology Research
- Thought Leadership Surveys
- Win/Loss Interviews and Reports
Content Research
Learn about market trends. Better understand your customers. Get insights into your competition.
The most successful content marketing programs include research, and we can help.
We’ll craft survey-based thought leadership content, conduct industry and competitive research, and dive into why your organization wins or loses deals.
Content Creation
Clear, convincing, and concise messaging.
At the heart of your marketing is content creation, and no one knows that better than AimPoint Group.
Whether you need a single blog post or an entire content portfolio, let us help you craft the assets that will engage and convert your prospects.
Here’s a quick look at what we typically write and produce:
- Articles/Bylines
- Battlecards
- Blog Posts
- Brochures
- Case Studies
- Custom Books
- Custom Illustrations
- Data Sheets
- eBooks
- Infographics
- Interactive Content
- Podcasts
- Presentations
- Promotional Copy
- Social Media Copy
- Thought Leadership Reports
- Webinars
- Website Copy
- White Papers
It's Your Choice
We’ll work together in the way that’s right for you. Whether you need a little help or a lot, AimPoint Group has you covered. You can count on our highly experienced marketing professionals to dive right in and start delivering the results you need.
Individual Projects
For tightly scoped, shorter initiatives, such as the creation of a white paper to support a campaign.
Monthly Retainers
For when you need a fractional headcount to tackle an entire laundry list of marketing tasks over an extended period.