Partner With Us
for Cybersecurity Content Marketing That Delivers
We're here to deliver differentiated cybersecurity content marketing that resonates with your prospects and customers. Our highly knowledgeable specialists can dive right in and get started immediately to complete your deliverables on target, on time and on budget.
Content Strategy
Map your path to cybersecurity content marketing success - whether that means optimizing marketing programs or helping with positioning and messaging.
Original Research
Reveal yourself in a crowded space as a true thought leader with in-depth research and surveys, competitive intelligence, and reports.
Content Creation
Accelerate sales cycles and garner industry visibility and credibility with influential cybersecurity content marketing that delivers more qualified leads.
"Working with Mark and his team at AimPoint has truly moved the needle on the thought leadership assets and pillar pieces we aim to create at SpyCloud. With fantastic professionalism, deep cybersecurity knowledge and a bench of cybersecurity writers that mold into our team seamlessly, it's a no-brainer for us to work with them time and time again. Never shy to jump on a call or work through ideas in real time, they make it extremely efficient for our fast-paced efforts and we get resounding feedback on content we create in partnership with AimPoint from both internal and external audiences."
Director, Brand & Communications, SpyCloud
What We Do: Cybersecurity Content Marketing
Content Strategy
Sharpen your message. Promote your brand. Acquire new prospects.
We can assess not only where you are today, but also how to best meet your marketing goals going forward.
Whatever those goals might be, we're here to help you map your path to marketing success and deliver measurable results.
Take Advantage of These Services
- Branding and Editorial Style Guidelines
- Content Audit and Recommendations
- Content Marketing Plans
- Digital Presence Audit and Recommendations
- Digital Marketing Plans
- Identification of Target Audiences/Buyer Personas
- Messaging Development
"In a field as technical as cybersecurity, it can be hard to find strong writers with subject matter expertise. We love to use AimPoint as they are flexible, responsive, and have a proven team of writers who really understand the technology."
Director of Product Marketing, Zscaler
Original Research
Learn about market trends. Better understand your customers. Get insights into your competition.
The most successful cybersecurity content marketing programs include research, and we can help.
We'll craft survey-based thought leadership content, conduct industry and competitive research, and dive into why your organization wins or loses deals.
Take Advantage of These Services
- Competitive Intelligence Collection
- Competitor Battlecards and Profiles
- Industry and Technology Research
- Thought Leadership Surveys and Reports
- Win/Loss Interviews and Reports
"As a rule, I strongly prefer to keep content development in-house. We were in a bind, though, and turned to AimPoint. The marketing consultant we were assigned was fantastic, delivering multiple assets in a short time frame without the need for a lot of handholding or re-work on our part. She really nailed it."
VP of Marketing, Salt Security
Content Creation
Clear, convincing, and concise messaging.
At the heart of your cybersecurity marketing is content creation, and no one knows that better than AimPoint Group.
Whether you need a single blog post or an entire content portfolio, let us help you craft the assets that will engage and convert your prospects.
Here's a quick look at what we typically write and produce:
- Articles/Bylines
- Battlecards
- Blog Posts
- Brochures
- Case Studies
- Custom Books
- Custom Illustrations
- Data Sheets
- eBooks
- Infographics
- Podcasts
- Presentations
- Promotional Copy
- Social Media Copy
- Thought Leadership Reports
- Webinars
- Website Copy
- White Papers
"We turn to Aimpoint Group again and again to help us create in-depth reports based on analysis of our own data and third-party survey results. Their team is quick, flexible, knows the cybersecurity industry, and conveys our message crisply and effectively. We consider APG a key partner and look forward to continuing our track record of amazing content that generates media buzz."
CMO, SpyCloud
Our Approach to Cybersecurity Content Marketing
Communicate
We'll listen to your needs to fully understand your business and goals.
Collaborate
We'll work together to formulate a plan for success.
Engage
We'll pair you with a highly skilled consultant that's the best fit for you.
Excel
We'll make sure you're nothing short of 100 percent happy with the results.
Delivered Your Way
We mean it when we say we're "client first." Delivering your content on your terms is one way we prove it.
Individual Projects
When you need to check a project off your list, APG will pair you with a consultant who knows your corner of security for tightly scoped projects.
Team Power
Need to write multiple assets at once? APG can build you a team of writers to quickly get you from concept to end product.
Fractional Support
If you need content help, but the assets aren't as defined, APG can provide fractional headcount to supplement both your strategy and creation gaps.
Customized Mix
Need a writer on a per-project basis and a fractional content marketer to help with your strategy? APG can do that too.