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AimPoint Group
  • Services
    • Cybersecurity Content Marketing
    • Cybersecurity Fractional Marketing
  • About Us
  • Blog
  • Contact

Archive for February 2022

Is Your Cybersecurity Marketing Strategy Everything It Could Be?

By Kim Ann King, CMO in Residence | February 23, 2022
marketing strategy

I have worked in technology marketing since before the Internet(!) and, through my long career, have realized that good marketing strategy boils down to three key ingredients: Understanding your company Knowing your customer Analyzing the competition Let’s take a closer look at each element to ensure you are asking all the right questions to hone…

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