Posts by Kim Ann King, CMO in Residence

I’ve been consulting as a fractional marketer since 2016 and it’s given me an amazing opportunity to help companies hone their messaging, reach new customers, and create momentum in the marketplace. I’ve loved every minute of it – meeting new teams, learning new technology, and getting to know new prospects. And while I’ve personally and…

I have worked in technology marketing since before the Internet(!) and, through my long career, have realized that good marketing strategy boils down to three key ingredients: Understanding your company Knowing your customer Analyzing the competition Let’s take a closer look at each element to ensure you are asking all the right questions to hone…

Here at AimPoint Group, we are often asked to help bridge the gaps on our clients’ teams with marketing retainers, typically to backfill positions, cover parental leave, help out on a critical time-sensitive project, or just to add expertise. Whatever the reason, we wanted to take a moment and discuss the nuances between different types…

We recently blogged about the key considerations for planning the perfect introduction of your product or company. This is the TL:DR version of those posts. If you’d like the full versions, please read part one here and part two here. Phase One: Getting Started Hire your team and external vendors Clarify your marketing goals and…