Posts by Lea Rabinowitz
WEBINAR: Marketing to U.S. Buyers: A Playbook for Israeli B2B Technology CEOs and Their Sales & Marketing Teams
Thinking about expanding your Israeli cybersecurity company into the U.S. market? This is a MUST watch. In this on-demand webinar, Marketing to U.S. Buyers: A Playbook for Israeli B2B Technology CEOs and Their Sales & Marketing Teams, Mark Bouchard, CEO and Founder of AimPoint Group, sits down with Kim Ann King, CMO in Residence, to…
Read More6 Questions to Ask to Find the Right Cybersecurity Marketing Agency
Selecting the right cybersecurity marketing agency can make a world of difference in the success of your campaigns, and if it’s a large engagement, your company. With countless agencies vying for your attention, it’s crucial to know what questions to ask and how to evaluate them effectively. That’s why we’re outlining six critical questions you…
Read MoreDeveloping a Writing Style Guide for Your Cybersecurity Brand
That feeling when a client provides their writing style guide is pure glee. Sure, I’m the type of person who would be giddy to receive a quality vacuum. But still, is there anything better for a writer? A writing style guide, even a brief one, also benefits you as the client. At a minimum,…
Read MoreCyberMarketingCon22 – The Top Takeaways Blog
You know what happens when you bring together cybersecurity marketers – MAGIC! At least that’s what Mark and I found out when we attended the first in-person CyberMarketingCon, hosted by the Cybersecurity Marketing Society, lead by Maria Velasquez and Gianna Whitver. If you’ve ever put together an event, then you’ve experienced first-hand how hard it…
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