WEBINAR: Marketing to U.S. Buyers: A Playbook for Israeli B2B Technology CEOs and Their Sales & Marketing Teams

Thinking about expanding your Israeli cybersecurity company into the U.S. market? This is a MUST watch.

In this on-demand webinar, Marketing to U.S. Buyers: A Playbook for Israeli B2B Technology CEOs and Their Sales & Marketing Teams, Mark Bouchard, CEO and Founder of AimPoint Group, sits down with Kim Ann King, CMO in Residence, to unpack what it really takes to connect with—and win over—American buyers.

Watch and learn:

– Key cultural and mindset differences between Israeli sellers and U.S. buyers
– How to adapt your messaging and go-to-market approach
– The marketing foundations every Israeli company needs before launching in the U.S.
– Common pitfalls to avoid (and how to overcome them)

Whether you’re planning your first U.S. expansion or refining your GTM strategy, this session is packed with practical, experience-based insights you can put to work immediately.