The first blog post in this series explained how competitive analysis is necessary but difficult, while the second blog post discussed how to undertake an effective competitive analysis project. In this final installment, we offer suggestions for providing the benefits of your competitive analysis project to various groups in your organization. These include not only…

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The first blog post in this series explained how competitive analysis is both necessary for your organization, and really hard to do right. This second post walks you through how to determine which competitors to include in your analysis, and how to go about getting the information you need to obtain the desired results. Most…

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Few marketing activities give rise to more discussion than competitive analysis. This series of blog posts explains why it’s so necessary, especially in cybersecurity; presents a methodology for getting the info you need; and shows how to use the results to give your entire organization a leg up on the competition. The sales team needs…

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When you engage an external marketing services provider, you want to make sure they can deliver high-impact results that create value for the business, such as new pipeline, customers, revenue, referrals, or shorter sales cycles. Achieving those results often means creative strategies and tactics to drive traffic to your website, generate leads, build brand awareness…

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