Marketing Tips

I have worked in technology marketing since before the Internet(!) and, through my long career, have realized that good marketing strategy boils down to three key ingredients: Understanding your company Knowing your customer Analyzing the competition Let’s take a closer look at each element to ensure you are asking all the right questions to hone…

Here at AimPoint Group, we are often asked to help bridge the gaps on our clients’ teams with marketing retainers, typically to backfill positions, cover parental leave, help out on a critical time-sensitive project, or just to add expertise. Whatever the reason, we wanted to take a moment and discuss the nuances between different types…

Unmet content needs (UCN) is a serious and growing problem for today’s cybersecurity solution providers. Consider these completely fabricated snippets overheard by our fly-on-the-wall reporter this past week alone: “If only I had a new case study highlighting how our security widget is the best thing since sliced bread, that six-figure deal would be in…

We recently blogged about the key considerations for planning the perfect introduction of your product or company. This is the TL:DR version of those posts. If you’d like the full versions, please read part one here and part two here. Phase One: Getting Started Hire your team and external vendors Clarify your marketing goals and…