Great Content Makes Great Channel Partners

Growing money

At their best, channel partners act as a force-multiplier for sales by helping to find and engage new customers and offer great service to existing ones. Attracting, training, and equipping the right partners requires focused “enablement” content that helps them prospect, present, and provide support for your product.   Partner marketing also acts as a…

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Be a Cybersecurity Content Marketing Hero Today!

you are the superhero

Unmet content needs (UCN) is a serious problem for today’s cybersecurity content marketing teams. Consider these completely fabricated snippets overheard by our fly-on-the-wall reporter this past week alone: “If only I had a new case study highlighting how our security widget is the best thing since sliced bread, that six-figure deal would be in the…

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CyberMarketingCon22 – The Top Takeaways Blog

cyber marketing con 2022

You know what happens when you bring together cybersecurity marketers – MAGIC! At least that’s what Mark and I found out when we attended the first in-person CyberMarketingCon, hosted by the Cybersecurity Marketing Society, lead by Maria Velasquez and Gianna Whitver. If you’ve ever put together an event, then you’ve experienced first-hand how hard it…

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